Reminders

19/03/09

- Rotate storyboards and camera angles so they are the right way round.
- Develop analysis of Layer Cake further.
- Analyse questionnaire results and clear audience profile.
- Upload written blog.

Camera Angles

Storyboards

Layer Cake

Institutions:

Name of film: Layer Cake

Director: Matthew Vaughn

Date of release- 1st October 2004 (UK)

Country where made- UK

Awards nominated: 3 wins - Empire Award - Best british director, Special Recognition x2 - for excellence in film-making.

Certificate: 15 (UK)

Genre: Crime Thriller

Audience Response:

'Clever, 27 September 2004

Author: Philip O'Carroll from Cork, Ireland.
This is a clever drug dealer movie set in the UK. It starts out with the main character (XXXX) and narrator cheerfully extolling the virtues of the drug industry when you are careful and organised like he is. He is about to retire with a nice little fortune. Then it all starts to go wrong, one thing after another as layers are added to the plot.Sometimes it seems as if the plot is too complex and there are two dangers, one of leaving the audience behind and two leaving gaping holes in the plot. Still the humour and action set pieces are enough to pull it through. It is not as good as Snatch or Lock, Stock etc but is original enough to stand on its own right. Worth a look.'

This film is extremely good, and very popular, which is good especially for a British film. This is because most films that are made are American. The film can be quite confusing though, as it cuts from shot to shot, which could be a danger as audiences could lose interest in the film. This film does make the audience think about the story behind the bigger picture behind the story though, meaning it's the perfect thriller.

Shooting Schedule

We shot our thriller over the course of 2 weeks, using different days each week. Each shoot was successful and went to plan. Our thriller was also shot later on than everyone elses as there were a few complications in my group.

Thursday 15th January - Shoot went well, got to the train station at 6.00pm and left at 7.00pm. The shoot was a lot harder than we thought. Still a lot to film.
Friday 16th January - 4.30 pm - 5.30pm, went very well. Only needed two of our characters so was a lot easier to shoot.
Monday 19th January - 5.00pm - 6.00pm, final shots filmed, and just re-shot a few scenes.
Thursday 22nd January - 4.30pm - 5.00pm, only needed to check we had everything filmed so we were only there for about half an hour.

Questionnaire Results

When completing the audience research, we handed our questionnaire out to 20 people, 10 males and 10 females. This meant that our results were fair.
As our thriller is aimed at the age group 15 - 25, we handed out the questionnaire to people mainly in this age group. We did, however, hand out our questionnaire to a couple of people who weren't in our target audience, but it let us find out if different age groups vary in taste.
Whilst looking at the results, we found out that a majority of our target audience were students in either full or part time education. When it came to looking at the male results, a majority of the people who had completed the questionnaire were aged 15 - 20, and this was the same as females. We also found out that males tend to watch films more than females. Most of the males mentioned that they watch films at least once a week, whereas females only said at least once a month. A majority of the results showed that our target audience would rather watch a film at the cinema than they would at home, but this could be hard as money could be tight for some. Only 3 out of 10 males admitted that they would rather see a male in the lead than a female. This is probably due to the fact that a male lead would appeal to them more as they could perhaps relate or idolise him. Females had two minds when it came to choosing a gender for the lead role, so a majority chose 'don't mind'. This could be because they could want to see an attractive male as the lead or they could want a female as the lead because they would relate to her. Basically all of our target audience said that they would rather watch a film in colour than they would in black and white. This is most likely to be because of modern media products being in colour, so it is therefore what our target audiences generation is used to.

Perfume Advert and Analysis

My perfume advert was made by using three different images and then layering on Photoshop. My advert is aimed out at teenagers - young adults (15 - 23 year olds). I aimed to choose someone who is known as a British icon and and someone who is very popular with my target age group. With this as my idea, I chose Cheryl Cole, a popular British style icon, and also chose an image of a crowd waving Union Jacks. This would highly emphasise the Britishness behind the advert.
I started by choosing my background image, the crowd with Union Jacks, and opened it on Photoshop. I tried many different effects for this such as film grain and plastic wrap, but I didn't think that these were eye-catching enough. Eventually I chose an effect called posterising. This effect really makes the advert stand out, and it also makes it unique as there are no other adverts like it. I then opened the image of Cheryl Cole, and used the magnetic lasso tool to cut her out of the picture. After doing this, I dragged her image onto my background and posterised it. After this, I needed to find an area of the image where she would blend in. I chose to put her in the corner as she would then look like part of the crowd in the original background. I then chose my tagline, 'be that face in the crowd', and put it into white, the only colour which was readable. However, when putting it onto the background, it isn't that clear. I came up with my product name, 'English Glow', and put it into a turquoise colour, making it a colour that stood out and pulled the audience in, making it unique.