My perfume advert was made by using three different images and then layering on Photoshop. My advert is aimed out at teenagers - young adults (15 - 23 year olds). I aimed to choose someone who is known as a British icon and and someone who is very popular with my target age group. With this as my idea, I chose Cheryl Cole, a popular British style icon, and also chose an image of a crowd waving Union Jacks. This would highly emphasise the Britishness behind the advert.
I started by choosing my background image, the crowd with Union Jacks, and opened it on Photoshop. I tried many different effects for this such as film grain and plastic wrap, but I didn't think that these were eye-catching enough. Eventually I chose an effect called posterising. This effect really makes the advert stand out, and it also makes it unique as there are no other adverts like it. I then opened the image of Cheryl Cole, and used the magnetic lasso tool to cut her out of the picture. After doing this, I dragged her image onto my background and posterised it. After this, I needed to find an area of the image where she would blend in. I chose to put her in the corner as she would then look like part of the crowd in the original background. I then chose my tagline, 'be that face in the crowd', and put it into white, the only colour which was readable. However, when putting it onto the background, it isn't that clear. I came up with my product name, 'English Glow', and put it into a turquoise colour, making it a colour that stood out and pulled the audience in, making it unique.
I started by choosing my background image, the crowd with Union Jacks, and opened it on Photoshop. I tried many different effects for this such as film grain and plastic wrap, but I didn't think that these were eye-catching enough. Eventually I chose an effect called posterising. This effect really makes the advert stand out, and it also makes it unique as there are no other adverts like it. I then opened the image of Cheryl Cole, and used the magnetic lasso tool to cut her out of the picture. After doing this, I dragged her image onto my background and posterised it. After this, I needed to find an area of the image where she would blend in. I chose to put her in the corner as she would then look like part of the crowd in the original background. I then chose my tagline, 'be that face in the crowd', and put it into white, the only colour which was readable. However, when putting it onto the background, it isn't that clear. I came up with my product name, 'English Glow', and put it into a turquoise colour, making it a colour that stood out and pulled the audience in, making it unique.
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