Questionnaire Results

When completing the audience research, we handed our questionnaire out to 20 people, 10 males and 10 females. This meant that our results were fair.
As our thriller is aimed at the age group 15 - 25, we handed out the questionnaire to people mainly in this age group. We did, however, hand out our questionnaire to a couple of people who weren't in our target audience, but it let us find out if different age groups vary in taste.
Whilst looking at the results, we found out that a majority of our target audience were students in either full or part time education. When it came to looking at the male results, a majority of the people who had completed the questionnaire were aged 15 - 20, and this was the same as females. We also found out that males tend to watch films more than females. Most of the males mentioned that they watch films at least once a week, whereas females only said at least once a month. A majority of the results showed that our target audience would rather watch a film at the cinema than they would at home, but this could be hard as money could be tight for some. Only 3 out of 10 males admitted that they would rather see a male in the lead than a female. This is probably due to the fact that a male lead would appeal to them more as they could perhaps relate or idolise him. Females had two minds when it came to choosing a gender for the lead role, so a majority chose 'don't mind'. This could be because they could want to see an attractive male as the lead or they could want a female as the lead because they would relate to her. Basically all of our target audience said that they would rather watch a film in colour than they would in black and white. This is most likely to be because of modern media products being in colour, so it is therefore what our target audiences generation is used to.